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| Email Marketing Tips at the Atomic Level: Doing Your Quality Control - In email marketing, you usually have a couple of chances to impress your reader. After all, it takes more work to actually click the unsubscribe button and confirm that you don’t want to be on the list than to just hit the delete button. As a marketing medium, therefore, email can be a bit more [...] |
| Essential Directory Submissions for All Businesses, part 1 - When building a list of directory submissions for your business, it makes good sense (both for people and for Goooglebots), to keep your submission relevant to your business. There’s little point submitting your fresh flowers website to a directory aimed at pro gamers and website developers, for example. However, there are some directories that are [...] |
| Should You DIY Article Submissions, or Outsource? - When you are just starting out with your website, budget is often of the essence. The cheapest solution might not be the best one … but it is the only one that is possible! When your company finds its foothold and things start looking up, though, you are often faced with a dilemma. Is it [...] |
| How NOT to Start Writing Press Releases! - Writing press releases is perhaps one of the most specialized forms of content creation in the world currently … rivaled only by the use of iambic pentameter, Shakespeare’s favorite conversational rhythm! It is incredibly easy, once you know how. Yet, much like playing guitar, if you start out doing it the wrong way you’ll only [...] |
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